CRM Marketing Tool For Senior Assistant Living Services

Marketing Tools

January 01, 2023•6 min read

SLEA CRM Marketing System

Learn how the SLEA CRM system is used in marketing and how it can help build stronger customer relationships.

When marketing for our businesses, it’s our job to relay the messaging that resonates most with our primary audience. And not just for one target demographic, but for every customer segment relevant to our brand. In order to develop effective marketing campaigns, we must have the right data. We need to understand our target audiences inside and out—who they are, their interests, their favorite communication channels, and so on.

A Marketing CRM houses the historical customer data business owners and marketers need to create targeted, personalized campaigns.

How do you collect and organize all of that data? That’s where the SLEA CRM tool comes in. Typically used by sales and support teams, SLEA marketing CRM houses all the detailed, historical customer data that we need to create targeted and personalized campaigns. Let’s talk a little more about why and how SLEA CRMs are used in marketing. We’ll also explain the SLEA CRM and it’s marketing automation software. From there, we’ll dive into a few ways SLEA CRM can improve your marketing efforts.

What is a CRM marketing tool?

For a marketing campaign to be powerful, it needs to be crafted with a specific audience in mind. You can create these targeted campaigns with the help of SLEA CRM. These native tools are packed with customer data to inform which campaigns should be directed to whom, and what content that group would like to see.

A CRM system like SLEA CRM automatically records and stores historical customer data such as:

• Customer purchase history

• Conversation history between customers and sales reps

• Individual customer information (job title, company name, social media handles, etc.)

You can use the data stored in SLEA CRM to help you understand your target audience inside and out, which enables you to create personalized and targeted campaigns.

Standard CRM vs. SLEA CRM marketing automation software: What’s the difference?

You’ve probably heard of automation software designed for your industry. CRMs are mainly used for lead, customer, and pipeline management. Marketing automation software, on the other hand, handles those CRM basics, but is also used to create, execute, and test customer-facing campaigns.

CRM software

CRMs are software programs that store and manage detailed lead and customer data such as contact information, and conversation and purchase history. CRMs help companies manage their interactions and relationships with customers by organizing this data in a centralized, easily accessible database. This centralization makes it easy for sales reps to find the information they need to keep every interaction with a customer meaningful and personalized.

The automation features of a CRM tool are particularly helpful for sales reps trying to save time. Many administrative tasks—such as email outreach and reporting—can be done with a few clicks, thanks to CRM automation.

SLEA CRM Marketing automation software

While covering the functions of a standard CRM, marketing automation software is used to create and track the performance of campaigns. This enables marketers and business owners to more effectively test and iterate their messaging to have the highest impact.

For example, the software can be used to not only create a landing page but also track how many website visitors engage with the page. Or, you could use marketing automation software to measure the click-through rate of a specific ad or the performance of an email blast.

Overall, SLEA CRM  provides the data and the execution needed to improve your marketing efforts.

How SLEA CRM solution will improve your marketing efforts

SLEA CRM is a powerful tool for developing and testing specific campaigns. But it’s only one piece of the puzzle. SLEA CRM technology provides a more comprehensive view of customer data than is possible with just a siloed marketing automation tool. That’s because SLEA CRM can track historical data across sales, support, and marketing teams. Equipped with this breadth of data, you can curate truly relevant and customized campaigns that yield consistently high ROI.

Create targeted and hyper-personalized campaigns

With the historical data from your SLEA CRM software, you’re set to create targeted, personalized campaigns.

To start, you can look at sales data in the SLEA CRM system to answer the following questions in preparation for future campaigns:

How did converted leads enter the pipeline?

SLEA CRM can track the source of a lead, whether from inbound sales, a free trial, or a cold call. You can use this information to identify communication channels and messaging that were effective in the past—and could be used in future campaigns.

What products are purchased most frequently, and by which customers?

The answers to these questions will help you identify which products resonate most with specific demographics. You can then use this information to A/B test a product’s messaging with specific target audiences.

Why did customers make their purchases?

SLEA CRMs automatically record and store conversations between leads and an organization’s reps or agents. You can view this conversation history to identify what ultimately sealed the deal. For example, you might discover that a conversation about a particular feature or benefit was what sold the customer on your product. This data can help you pinpoint key pain points or benefits to highlight in your campaign. It also enables you to build stronger customer relationships.

The detailed historical data stored in SLEA CRMs solution provides the foundation for effective marketing efforts. Use this information to develop more hyper-personalized campaigns that convert.

Drive more upsells with access to detailed sales history

In addition to attracting new customers, the insights gained from SLEA CRMs data can be used to drive upsells and increase engagement with current customers.

That’s because SLEA CRM system allows you to view a customer’s purchasing history. When a new product or feature is released, you can assess which current customers will be most interested in the offering based on their profile.

This targeting for existing customers is particularly important for ongoing campaigns, like email drips. If you consistently send a customer product updates or promotional deals that aren’t relevant to them, those customers will end up getting annoyed and unsubscribing from your emails. Keep your marketing personalized, and returning customers will be more likely to engage with your brand and make a repeat purchase.

Improve the ROI of marketing campaigns with SLEA CRM

Across most industries, consumers have a long list of brands to choose from. To stand out from the competition, your brand has to be able to provide an experience that no other company can. Your customers should feel like you know them better than anyone else—that your products were made specifically for them as individuals.

A marketing CRM provides the detailed customer data we as marketers and business owners need to create this experience. Integrate SLEA CRM software into your marketing strategy, and you’ll have more customer insights to drive more conversions.

Christine Benjamin

Christine is an advocate for the senior healthcare industry and is dedicated to bringing awareness to the industry through this and other mediums.